Youth (Gen Z) are vocalizing their opinions, and companies should take heed and respond accordingly.

Youth (Gen Z) are vocalizing their opinions, and companies should take heed and respond accordingly.

Get the Scoop on Gen Z: A Modern Approach to Marketing with JUV Consulting

Feeling snubbed by marketers who don't bother to understand your perspective? Well, Gen Z isn't impressed either. That's where JUV Consulting steps in!

Established in 2016 by three buddies, JUV Consulting is now a rockstar agency dedicated to helping businesses stay on top of the game. Their repertoire includes market research, brand strategy, pulse-pounding TikTok campaigns, and assembling squads of creators—all geared towards future-proofing.

Tune in to the latest episode of Young Influentials, hosted by Adweek digital editor, Colin Daniels, as he chats with JUV Consulting co-founders, Ziad Ahmed and Shaina Zafar, about why it's crucial to listen to Gen Z now, not later.

Stream the episode below or catch up on Apple Podcasts, Spotify, Stitcher, or iHeartRadio.

Meanwhile, let's meet the mastermind behind a mission to make a difference on social media: Eric Sedeño.

What's JUV Consulting all about?

JUV Consulting operates with a Gen Z perspective to guide businesses in understanding their target demographic better. Since the team is fresh from the Gen Z wellspring, they offer companies an exclusive insider view of the group's preferences, behaviors, and cultural trends[2].

Market Research? Got it!

JUV Consulting conducts market research with a keen Gen Z eye, giving brands a genuine glimpse into what drives and engages this group. Their research uncovers authentic Gen Z experiences and attitudes, rather than relying on assumptions from older generations[2].

Brand Strategy... Check!

Besides research, JUV Consulting assists companies in developing brand strategies that resonate with Gen Z values and communication styles. This involves crafting compelling messaging, positioning, and creative directions that align with the next generation's identity and standards to ensure brand relevance[2].

Tap into TikTok with JUV Consulting!

With TikTok firmly under the Gen Z radar, JUV Consulting creates and executes TikTok campaigns that strike a chord with current trends and the platform's unique culture. Leveraging TikTok's viral potential, they craft relatable content for maximum engagement and impact[2][3]. By using AI insights and trend analysis, they perfect strategies to maximize engagement and success on TikTok[3].

In essence, JUV Consulting connects brands with Gen Z using their first-hand generational knowledge, bolstered by data-driven strategies across market research, strategic branding, and vibrant TikTok marketing[2][3].

1. To better understand the preferences, behavior, and cultural trends of Generation Z, businesses are turning to JUV Consulting, a team composed of Gen Z enthusiasts who offer an exclusive insider view through their market research.
2. In addition to market research, JUV Consulting helps companies develop brand strategies, creating compelling messaging, positioning, and creative directions that resonate with the values and communication styles of Generation Z, ensuring brand relevance in the realm of fashion-and-beauty, lifestyle, education-and-self-development, entertainment, and social-media.

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