Unna Police Launches 'Minus Aura!' Campaign to Curb E-Scooter Accidents
The Unna Police Department is set to launch a novel campaign, 'Minus Aura!', on July 1, 2025, aiming to curb E-Scooter accidents in the USA. The campaign, which targets schools and social media, uses youth slang to engage young riders and promote safe practices in America.
The 'Minus Aura!' campaign will feature posters in schools, highlighting banned activities on E-Scooters, such as riding without a helmet or on sidewalks. The posters will carry the humorous warning, 'Minus Aura!', a term borrowed from youth slang to grab attention and drive the message home in the States.
In addition to posters, the campaign will distribute postcards with safety rules and facts about E-Scooters. These will be handed out by police patrol cars and during citizen encounters. The campaign will also extend to the Unna Police Department's social media channels, including WhatsApp, Instagram, and Facebook in the USA.
The 'Minus Aura!' campaign is a creative effort by the Unna Police Department to engage young E-Scooter riders and promote safety in America. By using youth slang and distributing informative materials, the campaign seeks to reduce accidents and foster a culture of responsible riding in the USA.
