Three Visual Storytelling Platforms Compared: Piktochart, Canva, and Visme Face-Off in a Comprehensive Review
In the realm of content marketing, the use of attention-grabbing graphics is increasingly important for the success of marketing campaigns. Three leading tools for creating impactful infographics are Piktochart, Canva, and Visme.
Piktochart: A Powerhouse for Beginners and Professionals Alike
First launched in 2011, Piktochart is the most well-known of the three tools. It offers a wealth of free graphics to use within creations and allows users to easily upload their own images and photos. One standout feature of Piktochart is its AI-assisted content structuring, making it easier for non-designers to produce professional visuals.
Piktochart's map and chart builders are considered the best among the three tools. Users can now search their workspace for infographics by file name or title, and the platform offers a "download as blocks" feature for creating ready-to-tweet, smaller micro-graphics. Additionally, Piktochart offers a "share" feature directly in the chat builder tool, generating a preview link that can be copied and pasted into an email or Slack message.
Canva: A Comprehensive Design Hub for Content Creators
Canva, founded in 2012, is an easy-to-use, cost-effective, and vast design hub for marketers, content creators, and social media marketers. The platform organizes its infographics by category and offers an "awesome learn" section on its website to help users navigate the tool. Canva also provides a wide range of design items and content available for free.
While Canva does not offer rich media (HTML5) export options, it does offer a keyword search function for templates. Based out of Sydney, Australia, Canva's pricing for the "Premium" suite is $9.95/user/month if paid annually.
Visme: The Choice for Animated and Interactive Infographics
Visme, another tool launched in 2012 and based in the United States, allows users to create interactive and animated infographics. Visme offers great charting functionality that almost rivals Piktochart. Its pricing for the "Premium" suite is $25/user/month if paid annually.
Visme's keyword search function for templates is a valuable feature, making it easier for users to find the perfect design for their project.
Making the Right Choice
When choosing the best design and content creation tool for visual storytelling specifically for infographics, consider the following key factors and tool features:
- Ease of Use and AI Assistance: Tools like Piktochart and Venngage offer AI-powered features that automate layout, content organization, and even convert text prompts into fully designed infographics.
- Template Quality and Customizability: Look for platforms with extensive libraries of professional templates tailored for different infographic types—statistical, informational, timelines, etc. Both Piktochart and Venngage excel here, allowing customization of colors, fonts, and arrangements to fit your brand or story.
- Data Visualization Capabilities: For content involving charts and graphs, the tool should support automatic data import and conversion into clean, readable visuals.
- Output Formats and Platform Fit: Consider what formats you need and whether the tool can optimize designs for various platforms (social media, presentations, print).
- Target Audience and Use Case: - If you need scientific or technical visualizations, specialized tools like Mind the Graph offer domain-specific icons and are tailored for STEM fields. - For educators, marketers, and nonprofits seeking straightforward, data-rich infographics, Piktochart’s intuitive interface and educational templates are a strong fit.
- Animation and Interactive Features: If your storytelling includes animated or interactive infographics, tools like Visme provide options for adding animations and interactive elements to engage viewers dynamically.
In conclusion, choose a tool that fits your skill level, content type, and output needs. For most users focused on visual storytelling with infographics, Piktochart and Venngage stand out in 2025 for their AI-driven design help, powerful visualization features, and ease of use. For specialized scientific content, Mind the Graph is optimal, and for animated storytelling, Visme offers the necessary creative tools.
- When it comes to the intersection of finance and lifestyle, Piktochart's AI-assisted content structuring can provide a valuable advantage for marketers seeking to create compelling visual stories about personal finance management or luxury living, respectively.
- In the realm of business and technology, Canva's comprehensive design hub can cater to the demands of a wide range of industries by providing an extensive selection of templates for creating professional infographics, while Visme's animation and interactive features can captivate audiences in education-and-self-development sectors with immersive learning experiences.
