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Texas Floods Highlight Urgent Need for Clearer Climate Change Communication

Texas floods highlight the need for clearer climate change communication. Understanding tangible impacts can drive action and investment in climate tech.

In this picture at the top we have grass, mountains and greenery & in the bottom image we have...
In this picture at the top we have grass, mountains and greenery & in the bottom image we have vehicles on the road with fire.

Texas Floods Highlight Urgent Need for Clearer Climate Change Communication

Heavy rainfall and flooding have caused deaths in Texas, with 2025 on track to be the worst year for flash flood warnings. Meanwhile, the 2°C climate change target, crucial for preventing catastrophic impacts, remains poorly understood by the public. Climate Week in New York emphasized the need for clearer communication about climate change.

The 2°C target, agreed upon in the Paris Agreement, aims to limit global temperature rise to well below 2°C, ideally 1.5°C, above pre-industrial levels. Despite its significance, a physics PhD holder and most people struggle to explain what it means exactly. Climate Week highlighted this communication gap.

Lewis Liu proposes reframing climate change discussions around tangible impacts like floods and wildfires. These events, such as the recent Texas floods and severe wildfires in California and the Pacific Northwest, directly affect people's lives and homes, making the issue more relatable and urgent. Fear of these losses can drive action on climate change.

China's approach to climate tech is primarily motivated by national security concerns, such as energy independence. Climate change should be framed as a national security problem to encourage investment in climate tech.

Climate Week in New York underscored the need for clearer communication about climate change. Reframing the debate around tangible impacts and national security can help drive action and investment in climate tech. As climate change brings more severe events like floods and wildfires, understanding and addressing it becomes increasingly urgent.

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