Safaricom's 'True Value' Stands at KSh 1.1 Trillion, 16 Times Financial Profit
Safaricom, celebrating its 25th anniversary, has released a new report, 'Anchored on Purpose, Accelerating a Digital Future', which redefines the company's value. The 'True Value' stands at KSh 1.1 trillion, a staggering sixteen times its financial profit.
The report marks a significant shift in Safaricom's approach, driven by a sustainability strategy transformation led by its CEO over the past 14 years. Notable past CEOs include Michael Joseph and Bob Collymore, with Peter Ndegwa currently at the helm.
Safaricom's commitment to social security is evident in its meticulous tracking of carbon emissions, matching the care given to revenue tracking. In 2024, recycling rates reached 99 percent, and 190 tons of e-waste were collected. This dedication has set a precedent for transparency in the region and redefined business leadership qualities.
Safaricom's technology initiatives, such as M-PESA and Digifarm, address real social needs and promote inclusion. The company's workforce reflects this commitment, with women making up nearly half of the leadership team and persons with disabilities representing over 3 percent of employees.
The 'True Value' model quantifies Safaricom's total footprint, encouraging leadership to question growth and social impact. As Safaricom looks to the future, the focus is on deepening impact, aiming to close digital divides and empower rural communities. The company aligns its operations with nine Sustainable Development Goals and adheres to international standards for disclosure and data protection. Safaricom's social security journey began with its first Sustainable Business Report in 2012, an early focus on purpose in Kenya's corporate sector. Now, Safaricom's expansion into Ethiopia exports digital access and social security principles refined over years of reporting.
Safaricom's 2025 report signals a significant evolution in the company's value definition, with a 'True Value' 16 times its financial profit. This shift reflects Safaricom's commitment to social security, social impact, and inclusive growth, setting a regional precedent and exporting these principles to Ethiopia.
