RS Apgrade Founders Warn: Tech Alone Can't Replace Human Touch in Digital Transformation
Silvia Heber and Rebecca Mesbah, founders of RS Apgrade, have made significant strides in digital transformation. However, they warn that focusing solely on speed and efficiency can undermine an organization's culture.
Heber and Mesbah highlight that companies often overlook the human aspect during transformations, concentrating instead on technical aspects and tools. This exclusive focus can lead to failed projects, as poor handling of people involved is a common cause.
They stress that successful transformations depend on trust, communication, and cultural factors. Simply accelerating processes with technology cannot replace human intuition and understanding. Instead, leaders must shape relationships, address fears, and provide orientation. Neglecting these aspects can result in demotivation, high employee fluctuation, and decay of corporate culture.
Heber and Mesbah's insights underscore the importance of balancing technological advancements with human-centric strategies in digital transformation. By prioritizing culture, communication, and relationship-building, companies can create a sustainable basis for successful change.
