Red Robin Joins $10 Meal Trend With New Big Yummm Deal
Red Robin has introduced a new $9.99 Big Yummm meal deal, joining a growing list of restaurants offering full meals at the $10 price point. This trend has been gaining traction in the current economic environment, with chains like Taco Bell, Papa John's, and Chili's all presenting attractive options.
Taco Bell, known for its faster service, launched a $9.95 spice dish offer in August 2023. The deal included a junior burrito, queso, draft drink, ketchup, salsa, and sauce packets. Meanwhile, Papa John's brought back its $10 Tuesday deal on large pizzas, and California Pizza Kitchen introduced $10 Pizza Days on Mondays and Tuesdays.
Chili's robust social media campaign has been promoting its value meal as a better option than fast food. In April 2024, the chain launched its Big Smasher, a Big Mac dupe, as part of its 3 for Me combo meal for $10.99. Since then, Chili's has seen consistent double-digit same-store sales growth. Moe's Southwest Grill also joined the trend with a $9.95 Moe Value Meal.
Habit Burger & Grill has extended its Gotta Habit Meal Deals at $6, $8, and $10 price points, while McDonald's U.S. same-store sales grew by only 2.5% during its second quarter.
The $10 full-meal price point has proven to be a sweet spot for restaurants in the current economic climate, with many chains offering attractive deals to draw in cost-conscious customers. Red Robin's new Big Yummm meal deal is the latest addition to this trend, joining similar offerings from Taco Bell, Papa John's, and others.
