OpenAI Hiring for ChatGPT Marketing Tech Role as It Eyes Advertising Infrastructure
OpenAI, renowned for its innovative AI work, is hiring for a pivotal role in building marketing technology infrastructure for ChatGPT. The position, Growth Paid Marketing Platform Engineer, involves constructing campaign management tools, integrations with major advertising platforms like Google, real-time attribution pipelines, and experimentation frameworks. This comes as OpenAI transitions towards a public benefit corporation structure, valued at a minimum of $100 billion, and appoints PHD as its global media agency of record.
The role sits within the newly formed ChatGPT Growth team, which is in its early development stages. The new hire will design and implement foundational marketing technology infrastructure. This includes backend API development, data pipeline construction, and service deployment to support campaign management functions, attribution tracking, and advertising spend optimization. OpenAI aims to execute marketing at scale without external agency dependencies and potentially enable other brands to run campaigns through ChatGPT.
OpenAI has posted a job listing on September 24, 2025, signaling its intent to develop proprietary advertising infrastructure, potentially competing with established tech giants like Google, Amazon, Meta, Microsoft, and IBM, which also utilize AI in their advertising systems. This move could significantly impact the digital marketing landscape, as OpenAI's innovative AI models could drive more effective and targeted advertising.
