Meat Industry Backs FAIR on Labels Act to Clarify Alternative Protein Labels
The traditional meat industry has thrown its weight behind the FAIR on Labels Act, aiming to clarify consumer confusion about alternative protein products. Arizona's House of Representatives has already passed a similar bill, awaiting the State Senate's review. The federal FAIR on Labels Act, introduced in January 2024, seeks to define and label 'imitation meat' and 'imitation poultry'.
Several states, including Florida, have proposed legislation to restrict the use of traditional meat terminology for alternative protein products (APPs). The animal product industry, particularly the beef and dairy sectors, has challenged the use of these terms for APPs. Florida's bill goes a step further, attempting to prohibit the manufacture, sale, and distribution of cell-cultured meat entirely. The proposed law would also mandate specific labeling for these products, using terms like 'cell-cultured' or 'lab-grown'.
The ongoing debate centers around the terminology used to describe alternative protein products. Some argue that terms like 'meat' and 'beef' should be reserved for products derived from animals, while others contend that consumers should have clear, accurate information about the products they're purchasing.
The FAIR on Labels Act, if passed, would establish clear labeling requirements for alternative meat and protein products, preventing consumer confusion. Meanwhile, the debate over terminology continues, with states and the federal government considering various regulations and restrictions.
