India's Handloom Sector Set for Modernization and Marketing Boost
The Indian handloom sector, a vital part of the country's cultural heritage and economy, is poised for modernization and digital marketing boosts. The government and industry are collaborating to achieve this, with initiatives like the Handloom Mark scheme and the India Handloom Brand (IHB), which aims to enhance the brand identity of handloom products.
The handloom sector, employing 4.3 million people directly or indirectly, produces diverse products such as Kalamkari, Apatani, and Muga Silk from various regions. To support this sector, the government offers MUDRA loans at a 6% interest rate for working capital and term loans. Additionally, initiatives like block level cluster development, skill upgradation, and yarn supply subsidies are implemented.
Marketing efforts include events, expositions, crafts fairs, and e-commerce platforms. Established in 1983, the National Handloom Development Corporation (NHDC) aids this sector. The Handloom and Handicrafts Export Corporation of India Ltd (HHEC), formed in 1958, promotes exports of handloom products.
The handloom sector's modernization and digital marketing efforts are expected to benefit both weavers and consumers. With the Handloom Mark scheme ensuring quality and the India Handloom Brand (IHB) guaranteeing fair prices, the sector's future looks promising.
