Fashion Industry Enterprise
In the ever-evolving world of fashion, understanding the intricacies of fashion management and business is crucial for success. Tarun Tahiliani, a renowned Indian fashion designer, began his professional journey with a degree in Business Management from the prestigious Wharton School of Business, University of Pennsylvania.
As we delve deeper into the fashion industry, it's essential to differentiate between Luxury and Mass fashion, Haute-Couture and Ready-to-Wear, and comprehend apparel, accessories, and footwear as distinct fashion business units. The Fashion Management course, offered by various institutions, equips students with the knowledge of buying and selling, inventory management, and creating marketable designs.
In the digital age, e-tail contributes 2% of total retail and is expected to capture a larger chunk of both organised and unorganised retail in the near future. Digital is central to fashion marketing now, with online shopping options and virtual showrooms revolutionising the consumer's shopping journey.
Analysis of the marketplace is vital to determine a product's performance and develop a unique action plan for the brand. Emphasis is laid on market research to ascertain consumer behaviour, pricing models, projection formulations, and trend forecasting. The Fashion Management course at the institution builds a balance of soft and hard skills among students through an exhaustive immersive program.
Establishing a brand name requires a balance of passion, creativity, funds, market reach, and profitability. Fashion managers must use a combination of traditional and new media approaches to promote their brand and communicate with customers. The post-graduation programme in Fashion Business Management aims to provide vision, management training, and expertise to succeed in the fashion industry.
The Master in Sustainable Fashion Management (MAM) program offered by SUMAS (Sustainable Management School) focuses specifically on Fashion Business Management, combining academic theory with practical experience through leadership projects and consultancy work, available both online and on campus in Milan and Switzerland.
India's apparel and fashion accessories market is projected to grow at 15% CAGR till 2022 and become a $102 billion market for apparel and a $155 billion market for fashion accessories. Sabyasachi Mukherjee's success is supported by a team who play an important role in keeping his brand commercially relevant. A Fashion Designing course enables fashion designers to create their own recognizable patterns, designs, and style.
The revenue in the Fashion segment is expected to amount to $10,127m in 2019 and grow to $21,517m by 2023. The Fashion Management course at the institution instills time management, self-discipline, strong work ethics, strong analytical and decision-making skills, and effective communication skills. By the time they graduate, students from the Fashion Business Management course have experience working within a professional environment, ensuring a smooth transition into the real world of fashion.
The Fashion Management course covers the product life cycle from concept to production and market placement. The course aims to continuously challenge students to look for the next big idea and become ready to work in the world of fashion. The course curriculum includes a blend of academic theory and real-life experience, continuous exposure, and project-based learning.
In conclusion, the fashion industry is a dynamic and challenging field that requires a balance of creativity and business acumen. With the right education and skills, individuals can carve out a successful career in this exciting industry.
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