Employ hydrolyzed oats for enhanced multifunctional moisturization
Hydrolyzed oats, a product of a gentle yet effective enzymatic hydrolysis process, is making waves in the cosmetics industry. This ingredient, derived from whole oats, is celebrated for its multifunctional benefits that cater to skin, scalp, and hair needs.
The Making of Hydrolyzed Oats
The journey of hydrolyzed oats begins with grinding oats into a fine powder. The proteins are then extracted using solvents, followed by enzymatic hydrolysis. This process breaks down the proteins into smaller fragments like peptides and amino acids, improving their solubility and functional properties for cosmetic use.
A Multipurpose Ingredient for Skincare and Haircare
Moisturizing and Hydration
Hydrolyzed oat protein forms a protective film over the skin and hair, reducing moisture loss and enhancing hydration.
Soothing and Calming
Oats' natural anti-inflammatory properties make them excellent for sensitive or irritated skin types, offering soothing relief.
Protective Barrier
Hydrolyzed oats create a protective layer on the skin and hair shaft, shielding from environmental stressors while maintaining softness.
Hair Conditioning
Suitable for all hair types, hydrolyzed oats support scalp health and add extra hydration and smoothness to hair, improving manageability and texture.
Anti-Aging Effects
In some formulas, oats help minimize redness, irritation, and fine lines, promoting a smoother and more radiant complexion.
Integration in Formulations
Hydrolyzed oat proteins are typically added during the water phase of formulations and can be used in both hot and cold processed products. Recommended usage levels range from 0.5% to 8% depending on the product type.
A Trendsetter in the Minimal Beauty Market
Hydrolyzed oats, with their benefits for skin and hair, are an ideal choice for brands looking to break into the minimal beauty market. The "skinification of hair" trend, which prioritizes treating the scalp with the same care as the face, aligns perfectly with hydrolyzed oats' popularity in the eat clean trend, making them appealing to consumers seeking simple, clean, and sustainable solutions.
Moreover, consumers are increasingly looking to slim down their beauty routine, save time, money, and the environment without compromising on care. Hydrolyzed oats, with their moisturizing and soothing properties, could be easily marketed to these consumers.
Natural and Clean Beauty
Provital's Hydrolyzed Oat Extract is 99.5% of natural origin, allowing brands to deliver on the associations of natural and clean beauty. This makes it an attractive choice for consumers who value eco-friendly and sustainable products.
In conclusion, hydrolyzed oats, with their water-retention properties and multifunctional benefits, are set to revolutionize the cosmetics industry. Their potential in the minimal beauty market, coupled with their natural and clean origins, makes them a promising ingredient for the future of skincare and haircare.
- The minimal beauty market, which emphasizes simplicity, sustainability, and clean ingredients, finds a perfect match in hydrolyzed oats due to their moisture-retaining properties and diverse benefits for both skincare and haircare.
- With an increasing preference for 'the skinification of hair' and a desire for straightforward, efficient, eco-friendly solutions among consumers, hydrolyzed oats, known for their soothing and nourishing qualities, present a compelling option for brands aiming to enter the market.
- The versatility of hydrolyzed oats extends beyond cosmetics, as they can easily cater to the education-and-self-development and personal-growth sectors. For instance, their natural, clean, and minimal origin aligns with the principles of the food-and-drink industry's 'eat clean' trend, reflecting the multifaceted nature of hydrolyzed oats.
