AudienceProject Expands Cross-Media Measurement in Q4 2024
AudienceProject, a leading cross-media measurement solution provider, has announced its Q4 roadmap. This includes significant expansions and enhancements to its AudienceReport platform, set to benefit advertisers across Europe and North America.
The company will expand Amazon Ads measurement to Sweden in Q4, giving local advertisers access to measurement capabilities for campaigns on Prime Video and Twitch. This follows successful launches in Mexico and Canada during Q3.
AudienceProject will also launch operations in Poland during Q4, enabling Polish advertisers to measure campaigns across multiple channels. Looking ahead to Q4 2025, the company plans to expand its operations to France, Spain, and Italy.
In a major partnership, The Trade Desk will allow advertisers to measure campaigns purchased through their platform directly within AudienceReport. Additionally, a new benchmarking feature will enable advertisers to compare current campaign results against historical data for optimization opportunities.
The Q4 roadmap also includes a redesign of the report builder, aiming to simplify report creation workflows and accelerate analysis and decision-making activities.
AudienceProject's Q4 plans demonstrate a commitment to expanding measurements and simplifying workflows for advertisers. With these enhancements, advertisers across more markets will gain access to accurate, deduplicated metrics for their cross-media campaigns.
